Alex Hochstrasser was born in Switzerland in 1973.  Since 1995, Hochstrasser has worked with international design firms, such as the studio of Jorge Pensi and the lighting company Metalarte in Barcelona, and has held internships at IDEO in San Francisco and Tokyo and at Smart Design in New York.  In 2000, he earned a degree in industrial design from the University of Art and Design in Zürich. 

In 2001, Hochstrasser designed the children’s toy “Bilibo,” which won numerous awards, including the 2010 US Preschool Toy of the Year Award, and the 2008 ITSA Best Product, Gold Award, Australia.

In 2002, Hochstrasser became creative director at ACTIVE PEOPLE, a Swiss toy company based in Basel.  In addition to designing toys, Hochstrasser’s work also included product development, branding, graphics, photography, video, and web design.

In 2011, Hochstrasser co-founded the Zurich-based company MOLUK with his architect sister, Doris Hochstrasser.  At MOLUK, Hochstrasser continues to develop and manufacture innovative, playful products and toys.